Brief 

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Brand collaborations 

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Solution

 

Airbnb and Allergy UK 

Airbnb’s brand ethos is to “belong anywhere” and “experience a city like a local” However for some people traveling to a new place can be difficult due to allergies. They struggle to live to Airbnb’s cultureof “living like a local” as they can’t find the food they can eat or live in a house with bed sheets washed in the wrong detergent. 

Allergy UK would be able to help hosts of Airbnb’s to provide the essentials for guests with allergies including food, skin, insect, and drug allergies. Hosts will be able to provide their guests with food, shop and restaurant recommendations and guides and translation cards to enable them to live like a local.